Monday, October 5, 2009

Direct from the Runway: Betsey Johnson Spring 2010

Betsey Johnson, Betsey Johnson Spring 2010, Fashion Week, New York Fashion Week, NYFW, Mercedes-Benz Fashion Week, Redken, butter LONDON, hairstylist, manicurist, Nonie Creme, Peter Gray, Stila, Sarah Lucero, makeup artist, backstage beauty
What a flurry of fun backstage at Betsey Johnson this season! Peter Gray for Redken (hair), Sarah Lucero for Stila (makeup) and Nonie Creme for butter LONDON (nails) created a rocker-chic look that was "good girl gone bad with the bad boy from town," as Sarah so brightly put it. Get all the details after the jump.

Betsey Johnson, Betsey Johnson Spring 2010, Fashion Week, New York Fashion Week, NYFW, Mercedes-Benz Fashion Week, Redken, butter LONDON, hairstylist, manicurist, Nonie Creme, Peter Gray, Stila, Sarah Lucero, makeup artist, backstage beauty
As Peter Gray for Redken worked over-the-top tulle headpieces into the models' hair, he told me about the look. "It's massive silliness!" he said. "We're playing with post-apocalyptic fashion. We didn't really want a hairstyle, more just a mad texture." He created the look using a combination of Redken Full Frame 07 Protective Volumizing Mousse and Redken Aerate 08 Bodifying Cream-Mousse and various hairsprays. "The base is always the mouse, which gives us the volume and the guts," he told me. "The look is deconstructed overall but it's not really about one look. If they're all deconstructed, they should all look like they belong together. I like when things are a bit wrong!"

Betsey Johnson, Betsey Johnson Spring 2010, Fashion Week, New York Fashion Week, NYFW, Mercedes-Benz Fashion Week, Redken, butter LONDON, hairstylist, manicurist, Nonie Creme, Peter Gray, Stila, Sarah Lucero, makeup artist, backstage beauty
The overall craziness happening backstage at Betsey Johnson

I love Peter's take on Betsey herself. "The most important thing with her is the sense of fun. Otherwise you lose what's her," he said. "She's made a career out of enjoying herself and it's pretty fantastic! I think more people could follow her lead and do what they're true to, rather than what they thought sold and what was commercially viable."

Betsey Johnson, Betsey Johnson Spring 2010, Fashion Week, New York Fashion Week, NYFW, Mercedes-Benz Fashion Week, Redken, butter LONDON, hairstylist, manicurist, Nonie Creme, Peter Gray, Stila, Sarah Lucero, makeup artist, backstage beauty
Betsey Johnson backstage!

Betsey Johnson, Betsey Johnson Spring 2010, Fashion Week, New York Fashion Week, NYFW, Mercedes-Benz Fashion Week, Redken, butter LONDON, hairstylist, manicurist, Nonie Creme, Peter Gray, Stila, Sarah Lucero, makeup artist, backstage beauty
Next it was time to talk to Sarah Lucero, Global Education Director for Stila, about the makeup. "She went out and had a one night stand, and her makeup's a little messed up from the night before -- but she wanted to try and perfect it," she told me. Sarah wanted to create a look that was part feminine, part messed up -- "splashes of color, almost like graffiti splashes of paint, the bad side of the tracks," she said. Skin was glossy, and dark lips had a red pop right on the corner -- "Almost like a cherry from her martini!" Eyes were very dark and sparkly.

Betsey Johnson, Betsey Johnson Spring 2010, Fashion Week, New York Fashion Week, NYFW, Mercedes-Benz Fashion Week, Redken, butter LONDON, hairstylist, manicurist, Nonie Creme, Peter Gray, Stila, Sarah Lucero, makeup artist, backstage beauty
I always love talking to Nonie Creme, the creator of butter LONDON, backstage at the shows -- and this time was no exception. "I love Betsey's shows, she is the epitome of fun!" she told me as the music blared in the background. "She never conforms to what the fashion calendar or the fashion segment is saying. She only conforms to her own customer base and her own idea of what she wants." Nonie went for a punky fairy princess look. While the original concept was to use fuchsias and hot pinks, the idea evolved to glitter to evoke the glittery feel of the makeup. She started with a coat of the very dark butter LONDON Branwen's Feather (a blackish purple), and finishing with a coat of either butter LONDON Rosie Lee (a pink glitter launching later this month) or butter LONDON Henley Regatta (a bluish-green glitter). "It's lots of sparkle, but not in the disco ball kind of way!" Nonie said. "It has this kind of sexiness to it. When you wear a nail look like this, you really do feel like a rock star!"

Betsey Johnson, Betsey Johnson Spring 2010, Fashion Week, New York Fashion Week, NYFW, Mercedes-Benz Fashion Week, Redken, butter LONDON, hairstylist, manicurist, Nonie Creme, Peter Gray, Stila, Sarah Lucero, makeup artist, backstage beauty
And if you're worried about removing glitter polish? Nonie has a fail-safe tip for you. "Soak a cotton pad in remover, hold the pad over the fingernail for 10-15 seconds. Squeeze gently, pressing the cotton pad against the polish. Gently pull away from the nail so you're sort of melting it and pulling away from the nail. All that scrubbing and scrubbing only makes it worse!" She also recommended the colors every gal needs to have in her collection for spring -- a sheer cream, a really classic cherry red and, believe it or not, black!

No comments:

Post a Comment

LinkWithin

Blog Widget by LinkWithin