About Jamie Allison Sanders

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It all started with a candle. As I looked around my bedroom in January 2007, my eyes alighted on the Illume Violet Rose Candle -- and, just like that, The Beauty of Life was born. But I really have a lifelong passion for fashion and beauty. Accessorizing my Barbies and playing the Youngest Royal Child in The King and I at 4 years old (complete with a full face of pancake makeup and loads of black eyeliner) were just the beginning. Over the years, I've cultivated my obsessions of bold nail polish, candles, Bonne Bell Lip Smackers, and strappy heeled sandals. And yes, I still have my two Caboodles from 1991!

I’m an LA-based copywriter and blogger with 20+ years experience in fashion, beauty, and lifestyle. After 12 years in New York City and a brief stint in Pittsburgh, I (finally) relocated to Los Angeles in 2015. I've created, shaped and written copy for some of the world's leading companies, including Bloomingdale's, Bergdorf Goodman, Drybar, Fabletics, American Eagle Outfitters, Ralph Lauren, Sugarfina, Aerie, Tatcha, Dermalogica, Murad, K-Swiss, Unique Vintage, JustFab, and Splendid. I have also written for InStyle, Shape, TODAY.com, WWD, Well+Good, Insider, Hearst's Best Products, U.S. News 360 Reviews, Reader's Digest, StyleCaster, SheKnows, Harper's Bazaar, Allure, Glamour, and Woman's World.

Work with me!

For editorial or advertising inquiries on The Beauty of Life or to hire me for copywriting projects, please contact:



Consult with me! 

I offer 1:1 consulting sessions on Intro, where I can advise on:

  • Gaining new freelance clients
  • Copywriting
  • Commerce and blog writing
  • Career development
  • Storytelling, tone, and brand voice messaging
  • Working with PR
  • Writing listicles
  • Utilizing SEO best practices
  • And more!



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1 comment:

  1. Caboodles were amazing! I wish I still had mine!