Curling. Lengthening. Thickening. Volumizing. We all have the attributes most important to us when picking out a mascara. I, for example, already have fairly long lashes -- so I want one that will make them hit my glasses. I'd rather have a mascara that's buildable, since I like to apply at least two coats -- maybe three for a fancy night out!
What do you look for in a mascara? Let me know your tips and tricks in the comments!