Recently, I told all of you that I was selected as the first-ever brand ambassador for skincare line First Aid Beauty. And, in my first post, I mentioned that you should stay tuned for some very exciting news from the brand. Well, that day is here! Introducing First Aid Beauty Dual Repair.
Dual Repair is a collection of three products launching exclusively at Sephora stores in January. The focus of all three is on anti-aging -- specifically, to reduce fine lines and wrinkles, make the skin more radiant and improve skin texture. But Lilli Gordon, the founder of First Aid Beauty, really wanted to bring something new and different to the market with this launch. “When your skin barrier gets compromised, it’s as though it has little holes punched into it, which means that bad stuff can get in more easily and all of the good stuff that you want to stay in, can’t,” she told me. “The whole dermal matrix is compromised. Collagen production as a result is reduced, and ironically all of that causes the skin to age faster.”
Did you know that in the in the 1940s, prior to World War II, the reported skin sensitivity rates were in the 20-30 percent range for the population? Now, upwards of 70 percent of the population reports having sensitive skin. When skin is sensitive and reactive, it’s usually due to a compromised skin barrier. This upward tick of people reporting sensitive skin was what inspired Lilli to create the products in the Dual Repair collection.
Traditional anti aging products bombard the skin with aggressive ingredients that can irritate the skin, especially if you are sensitive, which can actually age the skin with continued use. The “dual” part of the line refers to the blend of both active ingredients that address the signs of aging, such as dull skin, wrinkles and uneven skin tone as well as ingredients that strengthen the skin barrier and reduce skin sensitivity. Dual Repair contains new anti-aging actives that are clinically proven to be effective but safe for even the most sensitive skin. These actives are Astaxanthan (derived from marine micro-algae), SymCalmin (a derivative of oats that reduces inflammation, redness and itching), Argireline (an acetylated hexapeptide that works to reduce wrinkles and redness), Ascorbyl Glucoside (a form of Vitamin C that brightens the skin) and Lana Blue (a blue algae extract that has retinoid-like activity). And, because the skin is fundamentally healthier, the actives’ penetration is even more efficient than before.
I’m here to tell you that the line is absolutely fantastic! I’ve been using all three products for the past few weeks, and my skin looks and feels incredible. So what are these three products, you’re probably asking? Well, here they are:
I’ve been applying all three products in the morning before I leave for work for the past few weeks. And would you believe me if I told you the compliments I’ve received on my skin have increased tenfold?
Now, here’s the most exciting part. FIVE WINNERS have the chance to receive a full set of the new First Aid Beauty Dual Repair Collection BEFORE it hits Sephora stores in January! This collection has a total retail value of $132. Use the Rafflecopter widget below to enter.
a Rafflecopter giveaway
This giveaway ends on Friday, January 4 at midnight. FIVE WINNERS will be chosen AT RANDOM on Saturday, January 5. Maximum of FOUR ENTRIES (one for each way listed above). Multiple entries will be disqualified. Giveaway is open to US residents only.