Can you tell me a bit about yourself?
I’m from New Jersey born and raised, and proud of it! I’m not your typical Jersey girl though. I grew up with a passion for fashion and beauty, but also sports. I went to Skidmore College, where I studied business and played on the tennis team. I loved it there! I’ve always had a strong interest in pop culture and knew that I wanted my career to encompass that.
How did you first become interested in beauty, and what led you to work in beauty PR?
I’ve always had a passion for the beauty industry and am fascinated by the products that people use and why they like what they do. There’s a story behind why we like the products that we do, from the shampoo in our shower to the mascara we apply before a date. After college, I began working for a fashion designer. It was an amazing experience and I learned so much, but knew I wanted my career to go in a different direction. I knew I wanted to try PR. I looked into positions in fashion, beauty and celebrity but fell in love with the first beauty agency I interviewed at.
What is your favorite part about working in beauty PR? Any highlights throughout your career?
There are many things I love about working in beauty PR. I’m so fortunate to be in a field where people are passionate about what they do, but are also smart and hardworking. It inspires me every day. I’ve been fortunate to work on some really amazing brands over the years. There have been a number of highlights throughout my career thus far. I’ve enjoyed launching new products, engaging with experts and editors backstage at New York Fashion Week, working with celebrities and influencers, media training guests for TV segments, working on 360 media campaigns and more.
What are your 5 favorite products from Origins?
It’s hard to narrow it down to just 5 products. Every product I try is better than the next!
Are there any other beauty products or brands you can't live without? What makes them special for you?
I’m a bit of a beauty junkie, so there are a few products I can’t live without!
I also have an obsession with nail polish. I can’t narrow it down to one shade -- I love it all!
Working in PR must be fun, but what do you do in your spare time?
I’ve recently moved across the river to Hoboken and love it! For those who haven’t been, I recommend giving it a shot. For only being one square mile, there are so many things to do! I’ve also recently gotten back into fitness and have signed up for a few races. I recently completed my first Spartan Race at Citi Field -- one of the coolest things I’ve done in a while! It was fun challenging myself and getting out of my comfort zone. I’m also a huge sports fan. On Sundays in the fall, I can always been seen in my Giants jersey. Basketball is my other favorite sport. My Knicks have been having a great season and, so far, an even better post season! One of the things I love best about this area is that you can go to a sports game or a concert or a cool new restaurant or a boutique, all in the same day if you want. There are so many restaurants on my list that I’ve been wanting to try. Additionally, I have a slight obsession with wedge sneakers. I recently got a pair of Nike Sky High Dunks. To say that I’m fanatical is an understatement.